Interaktivitas Pendengar Melalui Fitur Interaktif RRI Digital pada Kanal RRI Pro 2 Samarinda

Abstract

RRI Digital provides interactive features to support communication between listeners and broadcasters. However, on the Pro 2 Samarinda channel, these features have not become the primary space for interaction. This study aims to understand listeners’ experiences of interactivity through RRI Digital’s interactive features based on the Theory of Interactive Media Effects, which comprises modality interactivity, message interactivity, and source interactivity. This study employs a descriptive qualitative approach within a constructivist paradigm, using interviews with five listeners, observation, and documentation. The findings show that, in terms of modality interactivity, RRI Digital is primarily used to access broadcasts, with feature usage influenced by ease of use and clarity of function. In terms of message interactivity, listeners interact more frequently through Instagram and WhatsApp because these platforms are perceived as easier to use and more likely to receive responses from broadcasters. Meanwhile, source interactivity indicates that broadcasters’ responsiveness and communication style play an important role in encouraging listener engagement. Overall, interactivity in radio streaming applications is shaped not only by the availability of interactive features but also by users’ experiences with the application, their choice of communication platforms, and broadcasters’ responses.