Analisis Konten Gaya Humor pada Akun TikTok @upsakukribo dalam Pembentukan Identitas Digital

Rizky Aziz  Dwi Putra; Swita Amalia  Hapsari

doi:10.36914/jikb.v12.i1.463

Authors

Rizky Aziz Dwi Putra Fakultas Ilmu Komputer, Universitas Dian Nuswantoro Author
Swita Amalia Hapsari Fakultas Ilmu Komputer, Universitas Dian Nuswantoro Author

DOI:

https://doi.org/10.36914/jikb.v12.i1.463

Keywords:

communication theory of identity, content creator, digital identity, humor styles, tiktok

Abstract

The phenomenon of humor styles on the TikTok platform has evolved beyond mere entertainment into a medium for digital identity construction among content creators. This study aims to analyze how the humor style on the TikTok account @upsakukribo plays a role in constructing the creator self identity gradually and consistently. The method used is descriptive qualitative with a constructivist paradigm through content analysis of 49 videos uploaded between January and April 2025. Based on the humor style characteristics framework by Widiastuti et al. (2023), the analysis is mapped into four types of humor, namely affiliative humor, self enhancing humor, aggressive humor, and self defeating humor. The results indicate that the account @upsakukribo is dominated by the use of self defeating humor and affiliative humor. The use of these humor styles operates across four dynamic phases, namely formation, viral expansion, evaluation, and stabilization, which simultaneously activate the four identity layers within the Communication Theory of Identity. The research findings confirm that a structured management of humor styles is proven to generate a strong, adaptive, and sustainable digital persona amidst modern social media competition.

Author Biography

Swita Amalia Hapsari, Fakultas Ilmu Komputer, Universitas Dian Nuswantoro

Lecturer at the Department of Communication Science, Universitas Dian Nuswantoro

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