Analisis Makna Iklan Indomie Versi “Selera Yang Selalu Menemani”

Abstract

This research is about the Indomie advertisement of “Taste that Always Accompany” version which was take from youtube channel. The purpose of this research is to describe  the meanings presented on the advertisement. It is a describtive qualitative research. The data was taken from the advertisement which was taken from youtube channel in September 2019. It was in a form of a short video and it was analyzed using Roland Barthes Semiotics method. It is found out that this advertisement describe togetherness which symbolized Indonesian culture. the whole advertisement showed togetherness of people in different social status. The instant noodle can be consumed by many various people such as farmers, sailors, students, children, and office workers, ranging from rural areas to metropolitan offices. Implicitely, this advertisement symbilized togetherness, simplicity, and diversity. These become habits that Indonesians are keen on gathering in doing any activities. Indonesias especially javaness say that it is better to be together in any condition.