Data Storytelling sebagai Bentuk Komunikasi Bisnis pada Revolusi Industri 4.0

Abstract

Data is an important aspect that builds the industrial revolution 4.0 ecosystem. As for the business scope, data is a resource in determining the right decision. In this case, all parties in the organization must be able to communicate various kinds of data related to the business so that an idea can be conveyed properly to other colleagues. This article is a conceptual study with the aim of providing an analysis of important concepts that support the effectiveness of data storytelling as a form of business communication in the industrial revolution 4.0 era. The method used in this research is literature review which has topic relevance with storytelling data. The results state that in supporting data storytelling, a person must have narrative skills, data literacy and multimedia literacy. These abilities must be integrated with each other so that one can tell about facts through structured data visualization.