Penggunaan YouTube Live Streaming Marapthon sebagai Ruang Ketiga Digital

Marcellina Cindy  Carolline; Maria Francisca Lies  Ambarwati

doi:10.36914/jikb.v12.i1.513

Authors

Marcellina Cindy Carolline Universitas Tarakanita Author
Maria Francisca Lies Ambarwati Universitas Tarakanita Author

DOI:

https://doi.org/10.36914/jikb.v12.i1.513

Keywords:

digital third place, live streaming, marapthon, uses and gratifications, YouTube

Abstract

This study aims to explore the motives and experiences of audiences in using the YouTube Marapthon Live streaming feature as a medium for entertainment and digital interaction. Using a descriptive qualitative method, data were collected through in-depth interviews with 10 informants aged between 18 and 24 years. The findings reveal four main audience behavior patterns. First, there is a phenomenon of media multitasking and simultaneous gratification, where audiences use the live stream as background noise to alleviate boredom while working or studying. Second, the extended duration of the broadcasts triggers a transformation of virtual social presence (parasocial companionship), allowing audiences who are physically alone to feel emotionally accompanied by the streamer. Third, there is a polarization of interaction patterns in the comment section; active audiences participate by posting comments to seek attention and engagement, while passive audiences simply read conversations to experience a sense of belonging and togetherness. Fourth, the platform successfully constructs a "virtual hangout space" as a digital third place. The study finds that this digital third place functions as a space for virtual community formation characterized by a relaxed, fluid, and inclusive atmosphere. Marapthon Live streaming is no longer merely a viewing medium but has transformed into a digital space that fulfills the psychological and social needs of its audiences.

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