Strategi ‘Kampanye Produk’ PR Agency Di Sosial Media

Authors

  • Denaya Putri Setiawan Universitas Pembangunan Nasional “Veteran” Jakarta Author
  • Ratu Laura Mulia Baskara Putri Universitas Pembangunan Nasional “Veteran” Jakarta Author
  • Vina Mahdalena Universitas Pembangunan Nasional “Veteran” Jakarta Author

DOI:

https://doi.org/10.36914/7eza8338

Keywords:

Strategy, Influencer, Internet

Abstract

Nowadays, the development of social media affected the emergence of cyber pr and the profession of Key Opinion Leader with the aim of forming the image. In most cases, they use the services of PR agencies. For example, Kandi Imaji who became a Vivo representative in the Vivo Z1 Pro product campaign. The aim of the study is to determine Kandi Imaji’s strategy in the use of KOL techno’s social media for the Vivo Z1 Pro product campaign. The method is descriptive-qualitative. The results of the study is Kandi Imaji used a strategy that made by themselves but similar to the concept that used in this study. Based on the engagement rate data, Kandi Imaji's strategy was successful because the target audience's interaction was high.

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Published

30-04-2020

Issue

Vol. 5 No. 2: April 2020

Section

Articles

License

Copyright (c) 2020 STIKS

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This article is an open-access article distributed under the terms and conditions of the Creative Commons Attribution–NonCommercial-4.0 International License (CC BY-NC-SA 4.0).