Analisis Semiotika Representasi Budaya Tionghoa dalam Film Crazy Rich Asians

Abstract

Film is a mass communication media that cannot be separated from the relationship between film and society.  The Crazy Rich Asians movie directed by Jon M.Chu and writer by Kevin Kwan is not onlyfor the entertainment media of the audience but an education that provides insight and experience regarding the touch of history, culture, language,  life  of people  of Chinese descent. For  example  about  the inherent characteristics between the people of "Overseas Chinese" and "Mainland China". This research was conducted to determine the signs or symbols used as cultural representations in the film Crazy Rich Asians. The method used for this research is descriptive qualitative using Christian Metz's mise-en-scene. In the study, researchers used several relevant theories, namely:Intercultural Communication, Face Negotiation Theory, Semiotics, and  Representations. Referring   to  the  research  objectives,   the  conclusion   of  this  study   is  the representation ofculture in the Crazy Rich Asiansfilm is shown through scenes by Rachel Chu and Nick  Young in Singapura and the use of language and kinds of customs andfamily culture for generations like the meaning of the choice of red, party  of wijayakusuma flower  blooms,   the reason for  making  dumplings,   the meaning ofa family and the mahjong strategy game.