Perilaku Komunikasi Komunitas Korea Dalam Pembentukan Modal Sosial (Studi Fenomenologi Pada Komunitas Korea Hansamo Bandung)

Abstract

Korean Wave as known as Hallyu causes many communities of korean lovers in Indonesia, one of them is in Bandung. Hansamo is a korean community that has been acknowledged by the Korean Government. Hansamo do things like exchange informations about Korea. The same love for Korea caused a social relationship. Building a positive relationship can not be apart from the communication effort. The purpose of this research is to know the member's motive, the relationship in building social capital, the use of verbal and non verbal communication in
building social capital, and the process of social capital building in Korean Community Hansamo. The method used in this research is qualitative method with phenomenology approach. This research used in depth interview and observation as it's primary data collecting technique, and as the secondary data collecting technique, this research used literatures both conventional and online. This research used the theory of communication behavior and the theory of social capital. The result of this research are the motives came from Because motive and In order to motive, there is a relation inside the social capital which are strong ties, weak ties, and latent ties that are in the verbal communication behavior, beside in the non verbal is kinetic (body moves) and paralinguistic (voices) and also social capital building which happened in bonding social capital and bridging social capital