Analisis Resepsi Audiens Tiktok terhadap Maskulinitas pada Akun Tiktok @gana_buna

Abstract

TikTok has become one of the most widely used social media platforms for self-expression, particularly 
through dance trends that are massively followed by its users. One account that has gained attention is 
@gana_buna, which features dance content performed by a young boy and has generated diverse responses 
from the audience. Some viewers perceive the boy as having talent in dancing, while others consider his 
movements to be too graceful and feminine, thus interpreting them as contradicting the masculinity they 
understand. This study employs a qualitative approach using Stuart Hall’s reception analysis theory to 
examine how audiences interpret the dance content, categorized into three readings: dominant-hegemonic, 
negotiated, and oppositional. The research data were collected through in-depth interviews with 10 TikTok 
users. The findings reveal that the dance content of @gana_buna contributes to shaping audience 
perceptions of the boy’s gender identity. Nevertheless, most audiences tend to view the content as a form 
of expression facilitated by the boy’s mother to channel his talent and hobby, without associating it with 
masculinity or perceiving it as an act of resistance against masculinity.