Sosialisasi dan Pelatihan Pemanfaatan Media Digital dalam Pengembangan Usaha Kuliner

Abstract

This Community Service activity is based on the eroding concern of the younger generation for Betawi culinary (such as kerak telor, laksa, bir pletok, gado-gado, soto Betawi, toge goreng and so on) whose preservation must be maintained amidst the competive global culinary. This community service aims to find solutions to increase digital marketing communication knowledge and skills and is held through a short training method targeting ten partners as Betawi culinary traders in the Setu Babakan area (South Jakarta). The community service results that traders understand digital media technology which can help accelerate the trading business of food products sold to buyers/visitors of Setu Babakan. Apart from that, partners need digital media literacy to increase their knowledge and skills to compete with other sellers who are already literate in technology. This also eliminates concerns about the impact of technological advances on products sold by partners conventionally. With the implementation of this community service, digital media literacy has been achieved where partners are starting to actively use social media platforms (WhatsApp, Google, Instagram, GoBiz) to develop their culinary business in the future.