Penguatan Kapasitas Manajemen Usaha dan Strategi Diversifikasi Produk Pada Kelompok Tenun Ikat

Abstract

Ikat weaving is a cultural heritage that has high economic potential, but there are still many ikat business groups that face various obstacles in business management and product development. This activity aims to increase business management capacity and develop product diversification strategies in the ikat business group. The methods used include training and mentoring, as well as ongoing evaluation monitoring. The activity participants were 12 members of the ikat weaving business group, located in Maulafa District, Kupang City, NTT. The results of the activity showed an increase in participants' understanding of business management (86%), digital marketing (46%), as well as an increase in product variations in the form of 5 derivative products, resulting in an increase in average turnover of 45%. This program succeeded in strengthening the capacity of business groups in managerial aspects, digital marketing and product innovation. Further assistance and support from local government, banking and the private sector is needed, especially in developing the ikat weaving industry so that it is able to compete amidst the current competition in the creative industry.