Pelatihan Start Exporting: Peningkatan Kompetensi Ekspor bagi UKM di Jakarta

Abstract

Small and Medium Enterprises (SMEs) in Jakarta have significant export potential but are constrained by a lack of understanding of procedures, digital marketing, and international logistics. This Community Service activity aimed to enhance the competence of SME actors in starting an export business through "Start Exporting" training. The implementation methods included needs identification, module development, offline training with interactive lectures, case studies, and workshops, and evaluation through pre-test and post-test. The results showed a significant increase in participants' understanding, with the average post-test score (85.4) being much higher than the pre-test (52.1). 90% of participants were very satisfied with the training, and 5 SMEs have initiated communication with potential international buyers. The conclusion is that structured and applicable training is effective in equipping SMEs with basic export knowledge. Suggestions include the need for ongoing mentoring and collaboration with related institutions such as Customs and banks to ensure successful implementation.