Strategi Komunikasi Pemasaran Menggunakan Storynomics pada Konten Instagram Dinas Pariwisata Kabupaten Belitung

Abstract

The richness of culture, nature and language can be one of the advantages of an area. Establishing a Storynomics strategy based on narrative or story is something new in carrying out marketing communications for a product. By using Storynomics, a region can highlight its advantages. Instagram is a suitable media for implementing Storynomics in marketing to Belitung Regency. This research aims to find out and explain how the Tourism Online Communication Strategy uses Storynomics in the Instagram Content of the Belitung Regency Tourism Office. This research uses a qualitative descriptive method with a constructivist paradigm. The result of this research is that researchers know that the Belitung Regency Tourism Office uses Storynomic on the Instagram account @Letsgo_belitungtourism by selling stories in the description column in each uploaded content to market destinations in Belitung Regency.