Changes in Generation Y’s Perceptions of Purchasing: From Conventional to Digital Using the ADKAR Model. Jurnal Ilmu Komunikasi dan Bisnis, [S. l.], v. 12, n. 1, p. 39–56, 2026. DOI: 10.36914/jikb.v12.i2.511. Disponível em: https://nejournal.utarki.ac.id/index.php/jik/article/view/511. Acesso em: 21 oct. 2026.